With parents said to be lashing out a cool $1 billion a year on kids birthday parties, its easy to see that the kids’ party industry is a gold mine. As children's taste develop, so too does their demand for the latest and greatest (think Veruca Salt in Willy Wonka). For some parents, the age old sleep over is being replaced by a girls night out at Alton Towers Hotel in the U.K.
The hotel has it's own children's Sleep over Suite, a theme room which caters for up to six sleeping princesses who can indulge in the ultimate girls slumber party. This space allows girls to behave like girls. The sound proof room is perfect for 3am giggling fits and Justin Timberlake blearing throughout the night.
The suite is divided into two areas. The party area features an over the top entertainment system, karaoke, mini dance floor and a pink fridge filled with ice cream. The sleeping area boasts chill out beds which connect into one big bed for six occupants, a wall to wall mirrored bathroom which is flowing with pampering products from U.K's leading brands. (limitless branding opportunities here).
At $560 per night, mom and dad have outsourced the kids’ birthday party and only have to worry about the drop off and pick up. The hotel allows girls to be girls, no matter what the age. The preferences of the designer has made these hotel rooms into princess palaces. The pinks and purples, products, and fixtures give the girls permission to be themselves. They don’t have to act sophisticated or reserved, but they can be noisy and spontaneous in this space.
Do you feel that you could connect with your inner girl in this space? Do you think that older females would enjoy this space as well as younger girls? Would you consider this hotel for a bachelorette party, birthday party or girls night out party? What changes, if any, would you make to have this hotel room better fit your needs?
I think it would work fine for older females. I believe it would bring out the child in me, and who doesn't like acting like a kid. With the products already selected and the decor designed around a younger clientele I just think little girls would enjoy the space maybe more. I don't think I would consider the space for a bachelorette party or even a girls night out. I would maybe consider it for a cute birthday party. If i could change anything, I would just get rid of all the flowers and pastels. I like more vivid colors and the flowers make the space feel so young, which I guess is the intension of the space. I do think it is a cute idea though. It is a new way to do birthdays and if you can afford it, go for it. It provides the parents with a quiet night and the girls with one that will be unforgettable.
ReplyDeleteI think that this is an awesome idea for younger girls. Although I think that the products within the space would be more so appreciated by younger girls rather than older women, the hotel could open this suite to older women. This could be done possibly for a bachelorette part, but possibly with a few additional amenities. It would be a relaxing bachelorette party offering a time for the women to get away from the real world and hop into their inner child fantasies. Additional features to the suite package could be a complimentary pedicure, massage, or anything else to that nature. I think that this is a great concept for little girls to have a great time with their friends. It gives them the opportunity to feel like big girls, as well as it gives the opportunity for the parents to not pay for a sleepless night, but for an unforgettable night had by their daughter.
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