Saturday, February 28, 2009

03/02: PREFERENTIAL


Preferential design decisions are based on preferences of the designer that can be clearly seen in the space. The important aspect to these decisions is whether or not they are appropriate for the space or not. This space is a shopping center in England called the Bluewater Shopping Center. When I think of water, two images come to my mind: the color blue and sailboats. The design of this space reflects both of those images.

The image of a sailboat is predominately shown in the design of the ceiling. The curved roof is broken up into triangular shaped cutouts that look like sails in the wind. This curving design element creates the sense that the sails are moving naturally down the hallway, blowing in the wind and moving with the water. The entire shopping center curves to the right as you move through the space. This architectural element fits extremely well with the interior design of the space. The natural light brought into the shopping center because of these cutouts creates the feeling that you are outside. I’m not sure if the other elements hanging from the ceiling are artificial lighting or just sculptural elements. Either way, they continue the “sail” motif in a vertical manner from the ceiling. The repetition and varying heights of these elements continues the feeling of moving in the ocean breeze.

Even though color isn’t extremely dominate in the space, there are hints of its presence. The ceiling, walls and floor seem to be an off-white or light grey color. However, the way the light hits the ceiling makes it look as if it has a blue shade to it. This might be because its complementary color of orange is used in the cutouts of the ceiling. The blue water motif can be seen in the materials used on the escalators as well. This particular design decision seems very beneficial to the space because the escalators provide actual movement in the space. The posts of the handrail that surrounds the second floor are also of a blue material. This repetition of color and shape continues with the water concept. Varying blue and grey tile is used on the bottom floor of the space to create movement and paths to follow.

The designer chose to keep the space as neutral as possible. Few areas of color were added to create focal points. Do you think adding more color to the space would enhance the total concept? If so, how much color and where do you think it would be most beneficial? Or do you think adding more color would take emphasis away from the ceiling focal point?

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