Something that one can find on almost every corner across six continents creates a “familiar home” with a never ending sense of welcoming. Their iconic golden arches create the most recognizable burger chain on Earth. This place is known as no other than McDonalds. The world has been depending on McDonalds for that irreplaceable, quick meal for over half a century.McDonald's is the leading global foodservice retailer with more than 31,000 local restaurants serving more than 58 million people in 118 countries each day. 
Although McDonalds is known as one of the most recognizable brands on earth, change is still inevitable. As we have become more health conscious, McDonalds has responded with a wide variety of salads and fruits to choose from. As the world has become more internationally minded, so has McDonalds. In Norway, they serve the grilled salmon McLak, and Japan serves green tea-flavored milkshakes. And finally, as the world has become more design conscious, once again McDonalds has as well. The recurring use of hard immoveable chairs and tables create the ultimate essence of the pure function of McDonalds. This function creates a place where customers are in and out quickly without lingering or lounging. The sole purpose of the interior is to have a quick meal and leave, unlike places like star bucks, where they offer comfortable seating and large tables to spread out on.
McDonalds is constantly recreating its brand in practically every possible way. But today, some of their restaurants are becoming more and more comfortable. Seating is softer, and the restaurants have developed different territories which create different functions. Through these new designs, conversation is encouraged, as well as comfort.
Although McDonalds is known as one of the most recognizable brands on earth, change is still inevitable. As we have become more health conscious, McDonalds has responded with a wide variety of salads and fruits to choose from. As the world has become more internationally minded, so has McDonalds. In Norway, they serve the grilled salmon McLak, and Japan serves green tea-flavored milkshakes. And finally, as the world has become more design conscious, once again McDonalds has as well. The recurring use of hard immoveable chairs and tables create the ultimate essence of the pure function of McDonalds. This function creates a place where customers are in and out quickly without lingering or lounging. The sole purpose of the interior is to have a quick meal and leave, unlike places like star bucks, where they offer comfortable seating and large tables to spread out on.McDonalds is constantly recreating its brand in practically every possible way. But today, some of their restaurants are becoming more and more comfortable. Seating is softer, and the restaurants have developed different territories which create different functions. Through these new designs, conversation is encouraged, as well as comfort.
Although McDonald’s golden arches will most likely never die, its interiors and menus are constantly changing. How do you think in the future McDonalds will continue to alter its brand? Since the menu is taking turns in the direction of a café, do you think that it will develop into something similar to Star Bucks, where lounging and conversation is encouraged? Where do you think that the line should be drawn to where McDonalds original intended brand isn’t completely transformed? Please explain your answers.
Even though conversation may start to be encouraged in a few McDonalds restaurants, it will not soon become a "Starbucks like" atmosphere. McDonalds is geared toward a child audience. The bright red and yellow colors incorporated into the design, the play place, and the menu are all for the children. In the future, I think McDonalds may expand their menus according to the demand, such as various salads. However, if McDonalds did choose to change the interior design of the restaraunt, I think it would only be only in certain locations. For example, New York City McDonalds would be geared towards an adult audience, due to the age of the people that generally live there. On the other hand, McDonalds located on university campuses will most likely keep their own design because students will not look at McDonalds as a study area because of the heavy traffic flow of people. In conclusion, I think that transforming the interior should be encouraged, but only in selected locations. It is important that every business experiments with design changes in the hopes of increasing revenue, especially in this economy.
ReplyDelete